PPH Is the Way to Go

 

Launching an online sportsbook, but undecided on the best way to go about things?

We’re going to explain why pay per head (PPH) is the way to go when starting a new bookie. We’ll take a look at the reasons why PPH is the most viable method when launching a sportsbook.

 

Having a Small Budget Is Fine

 

First off, having a small budget isn’t going to prevent you from opening a bookie with a PPH.

 

There are limited costs to becoming a bookie with a PPH and the weekly fees are fixed. You will know exactly how much you’re going to need to budget each week to pay your bills.

 

● Weekly PPH Fee: In most cases, you’ll spend an average of $10/week for each player. You only pay for active bettors, though. If a player doesn’t place a bet, you don’t pay any fees.

 

● Bankroll (Escrow Account): You should maintain an escrow account as a bookie. This should be money you set aside to pay winners when the losers don’t cover the winnings. There are going to be some weeks where you need to payout more than you have incoming.

 

● Marketing: Eventually you’ll want to spend money on marketing/advertising. Initially, though, you can focus on free marketing methods, such as social media (Twitter, Instagram, etc.).

 

PPH Services Manage Most Daily Tasks

 

You can run your own sportsbook with top PPH software and let them handle the daily tasks.

 

So, what are the essential tasks that are handled by PPH services?

 

● Software/Website: You have zero development costs when using a PPH. These services have been refining their software suite for over a decade. The majority of these services will also handle website and server management for their clients.

 

● Maintaining Sharp Betting Markets: When you use a pay per head, you don’t need to worry about creating or maintaining betting markets. PPH shops hire odds managers to handle betting lines. They ensure your lines are sharp 24/7, but you can make customizations.

As a bookie, you know your players better than anyone else. You can create betting/line profiles or use one of the predefined profiles that are available at the leading pay per head sites.

 

It’s also possible to shade certain betting lines. You may want to do this because you know one of your players always bets on his local teams. You can shade the lines a bit to increase your edge.

 

● Accepting/Grading Wagers: The leading PPH shops have call centers where your players will be able to call in to and place wagers if they don’t have an internet connection. All of the wagers placed in your bookie will be graded in real-time right after the market concludes.

 

 

Conclusion

 

There’s no other way to launch a sportsbook without spending an easy five-figures.

The best thing about pay per heads is that they allow you time to focus on the most important aspects of your business, which is taking care of your players and finding new bettors.

Learn more about Pay Per Head:

 

Real Bookies Gets You Ready For Sports Betting’s Restart

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