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The Essential PPH Elements
There are some pay per head (PPH)
elements that are absolutely essential.
We’re going to discuss the essential
elements in this guide. If a PPH doesn’t offer these features then it’s
recommended to avoid that provider and join one that does have everything
covered.
The Software
What’s the #1 PPH element? It’s the betting software. Without the software,
you have no business.
The PPH software is what powers your
sportsbook, racebook and casino. There isn’t a PPH service in the world that
doesn’t offer clients software, but they’re definitely not all built the same.
Apart from the software, these are also
the essential elements of a PPH service:
● PPHs
Create the Odds: That’s right! PPH services set the
lines and update them. You rely on a PPH to maintain sharp
lines, which is why this is an essential element you should
research.
Some of the inexpensive PPH services don’t have in-house
odds managers. They simply utilize feeds, but that’s a big problem that could
end up costing you thousands of dollars over time.
●
Sportsbook/Racebook/Casino: These three features are
now standard at the majority of the PPH services still in business. Your site
will have a sportsbook, racebook and casino.
The difference between a good PPH service
and an amazing PPH service are the features.
The best PPH sites now offer live dealer
casino games and live sports betting, which is where your
players will be able to place wagers once an event has already started (in-play
betting).
● Reports: The reports are an essential feature. All PPH sites will have basic
reports detailing incoming bets, credit limits, balances, risk exposure, agent
performance and more.
As a bookie, the more reports your PPH
offers, the better. You want as much business analytics as possible, so that
you can make informed decisions about your business’s finances.
Look for certain reporting features like
a real-time bet ticker and alert system when joining a PPH.
● Customer
Service (Bookie/Player)
A big part of a PPH business should be
targeted towards helping their clients.
If you’re with a PPH right now that
offers poor customer service, you need to switch providers. As bookies, we
rely on our PPH and you want a responsive team with your best interests.
PPH shops don’t just provide
support/assistance to their clients (bookies) either.
They also provide player support in many
cases. The best PPH sites have call centers and this is an essential element in
our opinion, as it allows your players to call in wagers 24/7.
Do Your Research
It’s imperative to do your research when
joining a new pay per head.
You not only want these essential PPH
elements, but you want the additional features listed in this guide. If you
want to compete with other PPH bookies, you need to offer your
players the best product. You’ll be able to find a PPH with all of these
features for just $10/head.
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